Tuổi Hồng explores childhood not as nostalgia, but as a shared visual memory. In Vietnamese, the phrase refers to the carefree years that continue to shape how we remember growing up.

Developed in collaboration with Đạt Lê, the project reconstructs those memories through illustrations, familiar expressions, and everyday cultural symbols. Its logotype reinterprets the iconic identity of Tuổi Trẻ, borrowing a recognisable piece of Vietnam's visual landscape and placing it within a new context.

As the creators put it: "We wanted to bring back the brightest memories of childhood, then reframe them through the eyes of those same children as adults—shaped by Vietnamese street culture and everyday life."